Mobility as a Service provides an evaluation of the current market progress to MaaS implementation and future opportunities for players across the value chain in each area of MaaS deployment. Integrated mobility services represent a new era of transport solutions where various forms of transportation are brought together into a single service. In addition, advanced mobility service for last mile transportation established infrastructure exists only for middle and long-distance transportation.
Over the past year a significant proportion of the transport sector across the world has become aware of the concept of Mobility as a Service, delivering mobility-as-a-service transport systems and networks worldwide have been unable to deliver seamless integration across modes and local boundaries, with transport providers often struggling to address congestion and its impacts.
The mobility as a service market has experienced significant growth and adoption rate in the past few years and is expected to experience notable growth and adoption in years to come.
Smart connectivity and user-friendly apps turn mobility into a personal all-in-one service, in which there is a perfect synergy between various modes of transportation and mobility solutions. Iot technology – consumer and industrial – enables connectivity and communication with intelligent devices, software applications and scalable cloud services that creates opportunities to reinvent transportation for a better future. With mobility-as-a-service, you should consider how Mobility as a Service is changing your transport landscape.
Transportation is a slim-margin business and the complexities and challenges involved in operating a free-floating service are daunting, while the increased convenience of advanced self-service mobile applications create customer loyalty. Mobile solutions can lower the cost of customer acquisition, enhance brand visibility, reduce sales cycle time and increase employee productivity. In the meantime, there is no established mobility as a service providing safe transportation for short distances.
Mobility as a service dissolves the boundaries between different transport modes, providing a more customer-centered, seamless experience while improving the efficiency of the entire transport system. Furthermore, widely diverging service delivery models for Mobility as a service are introduced, including commercially-motivated models (which may exacerbate efficiency issues), and systems which incorporate an institutional overlay.
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