MS CRM was developed by Microsoft as a part of the Microsoft Dynamics, Microsoft’s line of business software. Since CRM is all about customer targeting and customer retention, Microsoft CRM offers its tools to every company who wants to operate in a customer driven philosophy and environment. What MS CRM focuses in providing every company is the ability to get high sales, to do effective marketing and to give better customer service.

Sales are enhanced through automation of the company’s business operations, sales processes, order management and quote generation. Sales are also improved since product turnover will be shorter. Close rates will be improved through a better lead generation provided by MS CRM. MS CRM provides comprehensive reports so sales forecasting will be easier. Every business activity and performance is well monitored and analyzed when the company uses MS CRM. So with this software, the company will be able to identify the trends better. They will then be able to grab business opportunities earlier and on a timely manner. Most importantly, the company will be able to provide better customer service to its customers through its automated routing and queuing. 

MS CRM also promises better knowledge sharing within the company. This means that company personnel will be able to view reports and even update them so these reports can be used across teams and sales and customer service efforts can be integrated and well coordinated. This then would result to better products that will better serve the company’s customers. And what’s even better is MS CRM can be integrated with ERP software and other business tools. 

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