Microsoft opted to name its newest Customer Relationship Management (or CRM) software the Microsoft CRM 3.0 Version rather than the logical version 2.0 because the company rationalized that their new CRM software contains enough additional features that make the Microsoft CRM 3.0 Version name more appropriate and justified.

Basically, the Microsoft CRM 3.0 Version aims to permit a value added reseller (or VAR) transform the CRM system into a platform upon which to base a custom-made or vertical-market application or applications.

Using this CRM software, you can customize base entities and also provide additional user-defined entities too. Plus, user-definable relationships are also supplied meaning you can customize how user relationships can be defined.

Any VAR who relies on CRM for creating vertical-market applications may find that this CRM software allows them to benefit from more customized and sophisticated features.

The CRM 3.0 Version is integrated with SOA (service-oriented architecture) that features WSDL (web service description language) interfaces which can be employed for the base CRM functions. This means that other applications can be merged with the CRM 3.0 Version and allows the CRM software to become a hostable application similar to the ASP system.

The CRM 3.0 Version allows users to do what they need to do with less clicks of the mouse (up to 50% less actually.) One new feature past CRM software users may be interested in is the marketing module. In here, you may find the ability to name certain people as prospects before they get added to your regular customer database is very useful.

MS may stand for Microsoft while CRM is the generally-accepted acronym for Customer Relationship Management. Put these two terms together and you get the Microsoft CRM software which is now called Microsoft Dynamics CRM (of which there are two usable versions at present  the 3.0 Version and the 4.0 Version.)

It might be said that this MS CRM software product qualifies as an up-to-date business application platform which can supply basic services usually employed by value added resellers (VARs), ISVs, as well as business analysts. Using the MS CRM platform, end users can produce a variety of applications which could either be Microsoft Dynamics CRM applications or other types of suitable applications.

The 4.0 Version of this MS CRM product has yet to be introduced into the market but is already functional and existing. If you wish, you can put on hold all your CRM plans so that you can upgrade to the 4.0 Version when it is finally released. But for those with immediate CRM application needs, it might be more appropriate to just buy the MS CRM 3.0 Version for short-term needs.

If you are interested in the MS CRM 3.0 Version, you need to distinguish between the Professional version, the Small Business Edition, and the Professional Edition for Service Providers version when ordering or making your purchase. Obviously, each edition or version has its own features that are appropriate for a specific user.

Whichever you choose to get (the 3.0 Version or the 4.0 Version), you are still getting the Microsoft guarantee of excellence so that should be reassuring.

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