Establish your organization builds effective go to market strategies that increase customer acquisition, retention, expansion and penetration by communicating clear value to the target audience, identifying buying windows and managing marketing mix based on buyers journey to increase engagement and conversion.

More Uses of the Multichannel Marketing Toolkit:

  • Manage work with product management to provide feedback on issues with current solution/product to provide input around existing functionalities and also new features and capabilities.
  • Oversee: share the business requirements and business challenges gathered during the sales process, with the implementation team in order to make sure the clients objectives are met.
  • Lead: close collaboration with creative services and digital technology teams to effectively infuse creative and digital best practices into marketing communications strategy and plans for key initiatives.
  • Provide direction and oversight of the Channel Managers on the Field Marketing Excellence Team to deliver flawless execution while harmonizing across the Brand teams and the Multi Channel Marketing Campaign Planning model.
  • Develop strategic Multichannel Marketing campaign strategies for acquisition and demand generation that align with marketing department and strategic business objectives.
  • Be accountable for making decisions that support financial goals without compromising the creative quality of the project, directing constant improvement and enhancing the design capability.
  • Help to gather and compile digital competitive intelligence and identify opportunities for new tools to enhance the learning and positioning of cross functional input and support related to marketing initiatives and engagements.
  • Pilot: partner closely with you marketing cluster leads to share/gain insight, find efficiencies with assets and materials, strengthen digital marketing capabilities and drive close coordination among all marketers.
  • Develop and deliver integrated and comprehensive annual business plans across all products to garner new revenue, and proactively provides quarterly performance updates.
  • Warrant that your organization is able to craft creative briefs and provide clear, persuasive briefings to Creative teams and remain an active contributor throughout the creative development process.
  • Be accountable for coordinating development and production of all projects in conjunction with various departments and external partners (from inception to ultimate delivery to end user).
  • Standardize: ensure that teams deliver marketing excellence, demonstrate ownership, provide solutions grounded in intelligence, and drive innovative thinking and solutions.
  • Be accountable for networking with external key stakeholders, thought leaders and influencers in multi channel engagement and digital innovation to inform a compelling and differentiated approach to multi channel.
  • Confirm your organization develops comprehensive digital strategies and implementation roadmap that ensures short term objectives support long term goals and actively participates in selection of partners aligned with the digital marketing roadmap and objectives.
  • Be accountable for collaborating with your internal Business Analytics group and measurement partners to ensure that engagement activity is effectively analyzed, reported and optimized.
  • Ensure you lead research efforts in pursuit of actionable insights around key brand challenges, top commercial opportunities, and customer beliefs, behaviors, and needs.
  • Warrant that your organization secures competitive insights, evaluates marketing program performance, and crafts actionable insights to improve marketing program, channel and tactic effectiveness.
  • Make sure that your organization understands and communicates service offering unique selling propositions to key stakeholders and customers to drive demand; acts as the primary contact for sales for customer solutions and services.
  • Ensure you have proven success in driving substantial results, ideally in B2C branding, customer acquisition, site conversion and developing customer advocacy programs.
  • Standardize: analytical skills to identify and understand implications from relevant marketing data and budgets and transform learnings into new opportunities and/or optimizations.
  • Systematize: direct the international marketing team; help to prioritize areas of focus, resources and drive towards execution based on impact and quality versus quantity, assume responsibility for key aspects of execution; develop and foster a high performing marketing team.
  • Pilot: work closely with analytics and insights to build the data management and engagement analytics capabilities to develop deep customer level insights about preferences and needs.
  • Establish that your organization provides ongoing strategic input to the marketing team regarding multichannel / digital best practices and approaches which integrate with brand goals and overall business objectives.

 

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