Whole life engineering is made up of several disciplines whose main objective is to influence hardware and systems early in the life cycle to assure effective operation, reliability, maintainability and economical ownership by the customer and end user.

More Uses of the Product Life Cycle Management Toolkit:

  • Establish: define content strategy for category in accordance with defined brand standards, collaborate with brand team to maintain accurate marketing content on an ongoing basis.
  • Orchestrate: in collaboration with leadership, partner with sales to drive relationships with key customers and provide direction on product line focus areas to maximize sales and profitability.
  • Drive value added value engineering projects through your organization that are addressing part obsolescence, quality improvements, and/or cost reduction initiatives.
  • Collaborate with cross functional teams (Engineering, Program Management, Operations, Sales Planning, Marketing, Media and Brand) through the complete product development cycle.
  • Collaborate with product marketing to effectively introduce your product, coordinate advertising, lead trade show is and other key activities during the life cycle of the product.
  • Make certain that your organization tracks and recommends price adjustments based on customer and product margin analysis, and in response to raw material price changes and/or changes in supply/demand balance in the marketplace.
  • Evaluate: design and manage the execution of reliability tests to identify potential weakness in new product design, and work with cross functional team to plan post test actions.
  • Ensure in service program managers create a culture of customer and business stakeholder advocacy across the functions in the business to deliver on all requirements and expectations.
  • Manage total product lifecycle and use data to drive decision making to scope and prioritize new requirements or address defects/issues in the product based on business and customer impact.
  • Confirm you lead the program management of critical initiatives to provide visibility, drive prioritization, maximize impact value and ensure delivery of expected results.
  • Gain executive leadership alignment via stage gate process by building a robust business case to support innovation efforts, ensuring alignment to category strategy.
  • Steer: work in collaboration with business units, operational marketing, and business intelligence to develop unique value propositions for products and applications based on deep customer and competitor insight.
  • Develop the necessary technical and product content for syndication into marketing programs and sales force enablement assets to generate demand, acquire customers and achieve the growth and revenue targets.
  • Devise: category expertise derive business insights and relevant market opportunities through the development, analysis and execution of syndicated data and market research.
  • Ensure you lead and coordinate design/implementation efforts between internal cross functional teams and outside merchants/vendors to manage risks and develop optimal solutions.
  • Ensure you understand external requirements and expectations, user and business needs and take proactive measures to leverage the QMS as a competitive advantage for the business.
  • Determine product pricing and recommended pricing policies based on established gross margin objectives and preparation of plans for margin improvement where necessary.
  • Drive: work closely with product planning and operations to support accurate forecasting, manage raw material complexity and deliver overall product line productivity.
  • Determine reporting requirements and collaborate with IS Organization to create standard reports with data that can be used to inform decisions and are meaningful to internal stakeholders.
  • Manage work with cross functional teams in supply chain management, warranty, legal, finance to provide information on reliability projections, reliability returns, and potential reliability risks.
  • Coordinate the research and development efforts from concept through production to deliver the complete solution for mechanical and electrical components and systems.
  • Pilot: work closely with marketing to ensure that external marketing activities are consistent with internal product strategy and product specific branding initiatives.
  • Ensure your organization applies analytics and material planning expertise to manage system parameters and meet target inventory and service level goals, while minimizing costs and obsolescence.
  • Secure that your organization analyzes regional performance data for products and associated markets and provides insights regarding sales and market trends to Sales, Operational Marketing, and Product Life Cycle Management.
  • Guide: with an uncompromising focus on quality, you deliver industry leading products and services that meet all applicable customer, statutory and regulatory requirements on time, every time.


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