Event Marketing and Go To Market Plan Self-audit templates Kit (Publication Date: 2024/04)


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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:

  • When it comes to event marketing and event planning, which describes your organization?
  • Is any event planning and/or execution support anticipated in this scope of work?
  • Key Features:

    • Comprehensive set of 1548 prioritized Event Marketing requirements.
    • Extensive coverage of 147 Event Marketing topic scopes.
    • In-depth analysis of 147 Event Marketing step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 147 Event Marketing case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Transparent Communication, Emotional Marketing, Leadership Structure, Personal Capabilities, Customer Retention, Project governance framework, Sales Training, Distribution Costs, Distribution Channel, Global Recruitment, Referral Marketing, Management Services, Incentive Programs, End Of Life Planning, Action Plan, Real Time Engagement, Viral Marketing, Experiential Marketing, ISO 27799, Governance Risk and Compliance, Marketing Metrics, Enterprise Risk Management for Banks, Market Penetration, Price Plans, Market Segmentation, Brand Storytelling, Market Share, Customer Acquisition, Marketing Strategy, Automation In Finance, Promotional Products, Product Positioning, Mobile Marketing, Marketing Channels, Logo Design, Market Analysis, Customer Journey, Core Messaging, Sales Strategy, Return On Investment, International Expansion, Commerce Strategy, SWOT Analysis, Unique Selling Point, Brand Identity, Product Launch, Budget Allocation, Brand Communication, Direct Mail, Engagement Tactics, End To End Process Integration, Launch Plan, Content Marketing, Realistic Goals, Customer Advocacy, Innovation Roadmap, Promotion Tactics, Brand Guidelines, Go-To-Market Plans, Insurance Coverage, Value Proposition, Lead Generation, Stock Market, Planned Delays, Process Efficiency Program, Economic Trends, AR VR Marketing, Market Needs, Marketing Collateral, Customer Service, Customer Engagement Programs, Compensation Plans, Brand Equity, Brand Awareness, Product Differentiation, Brand Voice, Performance Marketing, Revenue Projections, Director Expertise, Sales Cycle, Data Flow Diagram, Customer Satisfaction, Brand Positioning, Contract Modifications, Customer Feedback, Failure Analysis, Target Audience, Social Media Marketing, Market Evaluation, Brand Loyalty, Print Advertising, Go To Market Plan, Competitive Landscape, Launch Timeline, Long-term Goals, Customer Relationship Management, Marketing Budget, Technology Adoption, Marketing Objectives, Sales Team Structure, Sales Tactics, Government Incentives, Company Storytelling, Supply Chain Execution, Marketing Research, Outdoor Advertising, Sales Pipeline, Go-to-Market Strategy, Employee Development, Execution Progress, Email Marketing, Contingency Planning, Gap Analysis, Marketing Mix, Event Marketing, Pricing Incentives, Mental Wellbeing, Contract Renewals, Channel Strategy, Customer Profiling, Sales Enablement, Customer Education, Investment Goals, Customer Experience, Word Of Mouth Marketing, Car Clubs, Negotiation Strategies, Pricing Strategy, Sales Funnel, Visual Branding, Search Engine Optimization, Price Testing, Customer Preferences, Market Trends, Pricing Models, Test Case Management, Closing Techniques, Shareholder Demands, Branding Strategy, Influencer Outreach, Distribution Partnerships, Custom Plugins, Public Relations, Inventory Management, Retail Strategy, Long Term Goals, segment revenues

    Event Marketing Assessment Self-audit templates Kit – Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):

    Event Marketing

    Event marketing is a type of marketing strategy that focuses on promoting and creating awareness for a specific event in order to attract attendees and achieve desired outcomes.

    -Solution 1: Partnering with other organizations to co-host events, increasing reach and credibility.
    -Benefit 1: Increased brand exposure and potential for new partnerships.

    -Solution 2: Utilizing social media and email marketing to promote events and increase attendance.
    -Benefit 2: Cost-effective and targeted way to reach a large audience and track engagement.

    -Solution 3: Offering early bird discounts or special promotions to encourage early registration.
    -Benefit 3: Increases sales and creates a sense of urgency for attendees to register early.

    -Solution 4: Utilizing event planning software to streamline and manage event logistics.
    -Benefit 4: Saves time and resources, allowing for more efficient planning and execution.

    -Solution 5: Incorporating interactive elements and experiential marketing tactics to keep attendees engaged.
    -Benefit 5: Creates a memorable experience for attendees, making them more likely to engage with the brand.

    CONTROL QUESTION: When it comes to event marketing and event planning, which describes the organization?

    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    The organization will be known as the premier event marketing and planning company in the industry, with a global presence and a track record of delivering innovative, cutting-edge experiences for clients. We will have successfully executed events for major corporations, top brands, and high-profile individuals, solidifying our reputation as the go-to destination for unforgettable events.

    Our goal is to create and execute the most highly anticipated and talked about events in the world, setting new standards for creativity, technology, and impact. We will continuously push the boundaries of what is possible and be recognized as industry leaders in event design, production, and execution.

    In 10 years, we will have expanded our services to include a full spectrum of event solutions, from concept development to post-event analysis. Our team will consist of the most skilled and passionate professionals in the industry, constantly seeking out the latest trends and innovations to incorporate into our events.

    Our ultimate goal is to transform the event marketing landscape, making every event we touch an unforgettable and meaningful experience for both our clients and their attendees. We will continue to strive for excellence and leave a lasting impression on the event industry for years to come.

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    Event Marketing Case Study/Use Case example – How to use:

    Case Study: Event Marketing for XYZ Company

    Synopsis of the Client Situation:

    XYZ Company is a global technology company providing innovative products and services to millions of customers worldwide. The company’s primary objective is to build a strong brand reputation and engage with customers through various marketing channels. Event marketing has been an integral part of their marketing strategy, as it allows them to directly interact with potential customers in a more personalized and engaging manner.

    Recently, XYZ Company decided to organize a series of events targeting different segments of its customer base. The events included product launches, conferences, trade shows, and networking events. However, the company faced significant challenges in planning and executing these events, which made them realize the need for professional consulting services to streamline their event marketing efforts.

    Consulting Methodology:

    As a leading event marketing consulting firm, we followed a systematic approach to understand the client’s needs, objectives, and challenges. We started by conducting in-depth interviews with the marketing team at XYZ Company to gain a better understanding of their target audience, brand image, and current event marketing strategies.

    Based on our findings, we proposed a three-step methodology to help XYZ Company achieve its event marketing goals:

    Step 1: Comprehensive Event Marketing Strategy Development
    In this stage, we focused on developing a comprehensive event marketing strategy aligned with the company’s overall marketing objectives. We conducted a detailed analysis of the target audience, competitors, and market trends to identify the most effective event formats and themes for XYZ Company.

    Step 2: Event Planning and Execution
    Once the event marketing strategy was finalized, we proceeded to plan and execute the events. We collaborated with the client’s marketing team to develop event budgets, timelines, and project plans. We also helped the client with venue selection, vendor management, logistics, and event promotion.

    Step 3: Post-event Evaluation and Optimization
    As part of our consulting services, we also conducted a post-event evaluation to measure the success of the events and identify areas for improvement. Based on the feedback received from attendees and the client, we provided recommendations to optimize future events and enhance their impact.


    Our consulting services resulted in the following deliverables for XYZ Company:

    1. Comprehensive Event Marketing Strategy Document
    2. Detailed Event Plans for Each Event
    3. Vendor Contracts and Agreements
    4. Promotional Materials (e.g., Flyers, Posters, Invitations)
    5. Post-event Evaluation Report with Recommendations

    Implementation Challenges:

    As with any event planning and execution, there were several challenges that we faced during the implementation of our consulting methodology. These challenges included tight timelines, budget constraints, venue availability, and last-minute changes in event requirements. However, working closely with the client and maintaining open communication channels helped us overcome these challenges successfully.

    KPIs and Management Considerations:

    As a result of our consulting services, XYZ Company experienced significant improvements in their event marketing efforts. The key performance indicators (KPIs) we used to measure the success of our intervention include:

    1. Increase in Event Attendance: The number of attendees for each event increased by 30%, reflecting the effectiveness of our event marketing strategy.

    2. Improvement in Brand Awareness: The feedback received from event attendees showed a significant increase in brand awareness and positive brand perception.

    3. Generation of Quality Leads: The events resulted in an increase in the number of quality leads, which further boosted the company’s sales pipeline.

    4. Cost Savings: With our vendor management expertise, we were able to negotiate better deals and save 15% on the overall event costs for XYZ Company.

    In terms of management considerations, we advised XYZ Company to continue investing in event marketing as part of their overall marketing strategy. We also recommended conducting regular post-event evaluations to identify areas for improvement and optimize future events accordingly.


    1. In The power of event marketing: It’s all in the experience, Ernst & Young Global Limited highlights the growing importance of event marketing in driving brand awareness and customer engagement. www.ey.com/en_gl/growth/ey-the-power-of-event-marketing

    2. According to the Harvard Business Review (HBR), Events should be an integral part of companies’ marketing campaigns because they can help drive customer behavior, influence decision-makers, and increase brand loyalty. hbr.org/2014/10/how-to-measure-the-roi-of-your-event-marketing

    3. The Event Marketing 2020: How to Create an Unforgettable Brand Experience report by Bizzabo reveals that 41% of marketers consider events to be the single most effective marketing channel for generating leads and driving sales. blog.bizzabo.com/event-marketing-2020


    Thanks to our holistic event marketing consulting approach, XYZ Company achieved its event marketing goals and maximized the return on their event investment. Our commitment to understanding the client’s needs, along with our expertise in strategy development, event planning, and post-event evaluation, made us a valuable partner in their event marketing journey. We will continue to support XYZ Company in their future event marketing endeavors and help them stay ahead of the competition in an increasingly crowded marketplace.

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