Products or services are introduced through telemarketing. Telemarketing is done by call centers.  Products or services are marketed through telephone.  It can also be that inquiries from customers are handled by call centers. Call centers are made available to perform such functions. To perform this is for a call center to hire a call center representative.  A call center representative primary
 function is to answer phones as customers register their concern.  It is his duty also to provide information to callers and to enter applicable data into software that is designed to handle customer relationship management.

A call center representative work time is flexible. Call centers are intended to provide services to customers from multiple time zones, thus their work time is not fixed.  Most often they work on time shift providing 24/7 service.  A call center representative should have excellent skills in communication and must be a computer literate.  They are expected to be able to handle multi task functions especially on a fast paced work environment.  Typing is required skill as data is required to be encoded every time a customer calls and report on a problem. Call center representatives work performance are monitored.  They are checked as to how they have deal with their customers through a program that call center companies would use.  Call center representatives should also be trained.

Companies that hire the services of call centers should be assured that their customers are treated well.  This is how a call center earn its revenue, thus hiring call center representative should be carefully undertaken as well.

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