The Pay per click (PPC) advertising is a model used on search engines, advertising networks, and content websites, such as blogs. Advertisers pay when a user actually clicks on an advertisement to visit the advertisers’ website. Advertisers submit to search engines keyword phrases related to their target market. A sponsored link or sponsored ad is displayed, as user of search engines types a keyword query matching an advertiser’s keyword list. The link once clicked brings the user to the advertiser’s landing page.
Advertisers should create a quality landing page to reduce the cost of each click. The number of times visitors click the links cost more to the advertisers. A quality landing page should provide all the vital information that your visitor needs the first time.
There are ways for advertisers to minimize the pay per click cost:
1. Use of landing page to have visitors subscribe to your newsletter. In this way, you are able to directly link them to your website rather than using search engines.
2. Use of landing page to sell a product. Set your landing page where you direct visitors to view your product or service and buy them.
3. Use of landing page for visitors to download a trial version of your software.
As you avail of the pay per click advertising, you have to track what is happening. You need to check out if people are signing up. You need to make sure that the keywords you have bid are on your landing page. The keywords on your landing page should match what the keywords that users are searching for and in your ads.