A sales playbook is a collection of tactics or methods that characterize the roles and responsibilities for you (and your sales team), lays out clear objectives, identifies metrics for measurement, and provides a common framework and approach for closing sales .


Not to mention, the easiest way to position your brand smartly in the market is to unite your internal teams behind the specific needs of your customers. Customer lifetime value is the total worth to a business of a customer over the whole period of their relationship. A business cannot survive without conducting ongoing efforts to better understand customer needs.


Customer segmentation is a practice that involves dividing a customer base into groups for the purpose of separating out different kinds of customers. The phrase external customer service refers to what most people simply see as customer service.


An industry- or sector-wide value chain is too broad, because it may obscure important sources of competitive advantage. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, organizations, partners, and society at large. Simply put, customer churn occurs when customers or subscribers stop doing business with a company or service.


Architectural risk analysis studies vulnerabilities and threats that may be malicious or non-malicious in nature. Predictive analytics is on the rise as the number of successful applications continues to increase. Gain a single, trusted view of your data and address digital, analytical, and operational challenges head on. Because value-based segmentation is a predictive process, any resulting segmentation schemes can be evaluated as if it is a predictive model of the customers quality.


Data integration helps you understand your data and improve your marketing strategy. The goal of segmenting customers is to decide how to relate to customers in each segment in order to maximize the value of each customer to the business. Its use is primarily for improving the efficiency of marketing efforts to existing customers. Customers are the ultimate beneficiaries of the value of the business solutions created and maintained by the portfolio value streams.


One common frustration about the process of customer journey mapping is the lack of organization-wide or even industry-wide standardization. The customers come to a conclusion whether to continue doing business with that company or switch to a competition based on how their interactions are managed. Customer segmentation is the practice of dividing a companys customers into groups that reflect similarity among customers in each group.


Every customer service professional brings their own unique set of skills and expertise, so make sure your profile has the right details to stand out from the rest. If you know your customer lifetime value and your cost to acquire a customer, you know whether you have a profitable, scalable business or not. In traditional competitive strategy, it is generally assumed that customers can determine their willingness to pay for the product or service independently.

Want to check how your RFM Customer Value Processes are performing? You don’t know what you don’t know. Find out with our RFM Customer Value Self Assessment Toolkit: