Be accountable for marketing automation expertise in executing implementation and integration of Salesforce Marketing Cloud with database systems to effectively track engagement with marketing automation campaigns.

More Uses of the Salesforce Marketing Cloud Toolkit:

  • Manage email marketing communications deployments (single sends and journeys) through the Salesforce Marketing Cloud email platform to ensure deliverability and deliver on program goals.
  • Customize and configure Salesforce setup to align with business processes; recommend and implement improvements to existing configurations and customizations based on business needs.
  • Ensure you build analytics reports and dashboards to provide visibility into marketing campaign/email results and measure effectiveness.
  • Formulate: partner with the marketing cloud email specialist and provide technical guidance when building sophisticated customer marketing campaigns.
  • Manage: monitor and troubleshoot manual and automated campaigns and data activities in case of failures, and notify stakeholders of relevant outcomes, fluctuations, and plans.
  • Devise: influence present and future products through competitive analysis, benchmarking, and evaluating current and future market trends.
  • Be accountable for influencing achieves goals through effective and appropriate interaction with leaders, peers, employees, partners, and contacts.
  • Translate client requirements into deliverables, leveraging best practices, and minimizing the need for custom development.
  • Manage work with salesforce, support vendors and internal technical staff to troubleshoot and apply new features, upgrades and patches.
  • Translate business requirements into a practical, scalable solution leveraging the functionality and best practices of Salesforce Marketing Cloud.
  • Support delivery of components of client engagements that identify, design, and implement business and technology solutions for large companies.
  • Manage system wide email marketing using Salesforce Marketing Cloud design, code, build, test, and deploy email campaigns.
  • Provide support to Marketing team and other internal areas, on Marketing Cloud, managing changes, projects and issue resolutions.
  • Lead technical expertise while scoping and driving the creation of digital solutions, email campaigns, email reporting, and data integration.
  • Systematize: own implementation tasks from initial planning and requirements analysis, through design, development, testing and deployment.
  • Control: communication achieve goals through effective and appropriate interaction with leaders, peers, employees, partners, and contacts.
  • Become comfortable with critical email marketing concepts as dynamic content, email deliverability best practices, SMS, multi channel engagements and online advertising models.
  • Establish: email database cleansing/maintenance analyze current processes continuously seek opportunities to automate, where possible, designing solutions that optimize efficiency and simplicity.
  • Maintain and document technical processes and marketing automation procedures and provide seamless hand off to business users to utilize.
  • Orchestrate: partner with marketers across multiple brands, external vendors and other key stakeholders to influence, develop and deploy integrated customer engagement journeys.
  • Help prepare data sets with appropriate rules for email journeys using Marketing Cloud Salesforce Connector or integrate data from other data sources.
  • Provide technical direction and oversight to a project team consisting of solution architects, engineers, and analysts.
  • Be accountable for developing journeys and automation designing, developing, testing, documenting, and deploying high quality business solutions on the Salesforce Marketing Cloud platform based on business needs.
  • Utilize Salesforce Marketing Cloud to create and maintain lists, data extensions and update subscriber lists and create segmentation groups.
  • Coordinate relationships with Data Labs, Technology and Marketing Teams to ensure all key deliverables are executed flawlessly.

 

Categories: Articles