Partner with Social Media teams on your communications strategy and organizational goals to reinforce your strategic direction, highlight programs, services, community outreach and accomplishments in alignment with your brand and Employee Value Proposition.

More Uses of the Social Media Toolkit:

  • Be accountable for leading the effort of building staffing strategies that support multi skilled contact centers (call, chat, email, Social Media and other interaction types).
  • Orchestrate: craft brand digital and Social Media strategies in partnership with digital team and oversee digital content development to drive brand awareness and engagement with consumers.
  • Collaborate with departments and internal stakeholders to plan, develop assets, execute, and optimize campaigns for Social Media (paid and organic), influencers, and user generated content.
  • Establish that your organization provides leadership, engagement, and management to a team of marketing and communication professionals covering marketing, and digital and Social Media.
  • Engage in various online communities and social platforms, fostering relationships and actively driving engagement with current and future clients.
  • Lead the development of digital marketing Social Media campaigns to drive traffic to the website, increase brand reputation, and create and foster relationships with consumers.
  • Orchestrate: monitor and enhance Social Media strategies by identifying evidence based best practices and share knowledge with Social Media committee and communication professionals at large.
  • Coordinate: there are days that are heads down scheduling Social Media posts, crafting email segments and exporting data from Google analytics.
  • Align the efforts of the social marketing team and departments, and impact to the broader organization, Marketing and Corporate Marketing goals.
  • Ensure your design stays up to date with current technologies and trends in Social Media, platforms, design tools and applications ensuring maximum effectiveness.
  • Initiate: partner with marketing to manage content distribution to online channels and Social Media platforms to increase web traffic.
  • Ensure your venture engages the community through the development and implementation of Social Media brand strategies, campaigns, and plans to build brand/organizational awareness.
  • Audit: partner with Social Media team on influencer campaigns, strategies, and analysis to evolve influencer plans to be a highly effective piece of the marketing strategy.
  • Audit: design and execute talent acquisition strategies that enhance your organizations brand leveraging Social Media, talent communities, and emerging technologies and trends.
  • Seek and evaluate new Social Media platforms and technology opportunities and stay at the forefront of the adoption of new Social Media trends, tools, and channels.
  • Utilize best practices for web writing, and work closely with Social Media Strategist to ensure proper promotion of new content and/or websites.
  • Establish and manage Social Media monitoring and when necessary execute protocols for service recovery/leadership notification to achieve Social Media strategies associated with positive positioning in market.
  • Support brand managers to maintain tone, personality, and aesthetic across all Social Media platforms, websites, marketing materials.
  • Ensure you have the skill to determine, prospect and nurture suitable target accounts and uncover business opportunities using calling, email and Social Media.
  • Formulate: insight development from primary and secondary research, plus online communities, ethnography, traditional and web based focus groups, Social Media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools.
  • Use Social Media analysis tools to create KPIs and consistently track to quantify growth and success of Social Media strategies and initiatives.
  • Create and maintain monthly content calendars across all Social Media platforms ensuring a constant flow of relevant and engaging content.
  • Be accountable for submitting evaluation reports on the impact of the Alliances communications activities on Social Media and other digital platforms, analyzing data to continue innovating and improving to drive engagement.
  • Stay current on emerging Social Media and other digital communication trends, leading implementation of new tools that can advance organizational messages.
  • Be accountable for building a network; research prospective clients through the use of web/Social Media, internal databases and external tools to identify leads.
  • Determine the message the design should portray and ensures that organization messages and materials are accurate and consistent with brand.
  • Standardize: regularly track and reports on website and Social Media initiatives utilizing Google analytics and other reporting channels.
  • Be accountable for monitoring the alliances mentions on media and Social Media and inform the head of communications on possible risks for your organization.
  • Oversee: act as a Social Media guru, providing on going creative and strategic inspiration to your organization through training sessions and guidance when necessary.
  • Be accountable for using organization Social Media pages and resources to generate new leads and traffic and to create engagement and brand awareness through organic posts and follow up.

 

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