Addressable TV Advertising: Do the problem and goal statements meet the SMART criteria (specific, measurable, attainable, relevant, and time-bound)?

Save time, empower your teams and effectively upgrade your processes with access to this practical Addressable TV Advertising Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Addressable TV Advertising related project. Download the Toolkit and in Three Steps you will be Read more…

Addressable TV Advertising: Is data and process analysis, root cause analysis and quantifying the gap/opportunity in place?

Save time, empower your teams and effectively upgrade your processes with access to this practical Addressable TV Advertising Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Addressable TV Advertising related project. Download the Toolkit and in Three Steps you will be Read more…