Multichannel Marketing: Are decisions being made using corporate data, rather than on local data from manually maintained spreadsheets?

To transform marketing strategy into marketing programs, marketing managers must make basic decisions on marketing expenditures, marketing mix, and marketing allocation, marketing intelligence refers to the systems, skills and processes that allow marketing organizations to make smart, data-informed decisions, usually through well-designed reports, kpis, dashboards. Besides this, within multichannel marketing Read more…

IT Service Desk: What are the key objectives that are central to your organizations overall future success, and how does it go about evaluating its achievement for each of objectives?

A service desk is a set of services that offers the ability to manage and solve all the potential incidents in a holistic manner, including the attention of new requirements related to information systems and, or the IT infrastructure, manages your enterprise service desk operations to business customers and end-users. Read more…