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Articles

Customer Journey Analytics: How to translate jargon into meaning for your customers?

Akin user journey maps help your organization gain insight into how users experience your product, based on unique motivations and goals, whereas customer experience mapping tends to take a wider view of the customer experience as a whole. Also, customer feedback is everywhere, the challenge lies in knowing how to Read more…

By The Art of Service, 3 years ago
Articles

Customer Journey Analytics: What about the scope of customer journeys?

There is no doubt customer journey analytics will evolve, and even now it is of great importance to the contact center, because it can make the contact center a strategic asset to your business, one of key benefits of being customer-centric is increasing customer loyalty and customer retention rates. In Read more…

By The Art of Service, 3 years ago
Articles

Customer Journey Analytics: Do your customers have or use email?

Use the realtime, inplatform data as your single source of truth—and stop questioning the validity of spreadsheets and scattered information, now that you have drawn out the customer journey and touchpoints from your customers perspective, based on your existing business strategies – allowing you to identify the gaps. Paramount Customers Read more…

By The Art of Service, 3 years ago
Articles

Customer Journey Analytics: When did you last do Customer Journey mapping?

Even if creating more customer-centric marketing campaigns, content and brand promises is important, making sure you optimize customer service and contact center efficiency is much more important, be sure to use all the data you have gathered, too, when creating the customer journey map. In this case, every interaction between Read more…

By The Art of Service, 3 years ago
Articles

Customer Journey Analytics: What things change what you thought before?

Smart analytics solutions are inevitable for IoT system for management and improvement of the entire system, to introduce iot services—given variety, complexity, and novelty—it is vitally important to engage with potential customers early and often in the development phase. In conclusion, updates happen all the time, and you have to Read more…

By The Art of Service, 3 years ago

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