To create a Web 2.0 site, web administrators and designers need to understand its underlying features.  The divide between Web 2.0 and Web 1.0 concepts is so thin than some people could mistake their site as Web 2.0 while in fact it is not.  Here are the most important general characteristics of a Web 2.0 site.

First, a Web 2.0 site should always contain fresh and useful or entertaining content.  In today’s Internet landscape, having static content is tantamount to driving away visitors.  Modern web users want a site that can offer new and engaging content every time they visit it.  That is why video sharing sites, probably the most prolific Web 2.0 sites, are so popular because they can offer new content by the minute. 

Second, a Web 2.0 site should provide tools enabling visitors to have a hand in its development.  As Web 2.0 concepts are all about interaction, participation, and sharing, applications on the site should empower the users to create their own content.

Third, webmasters must ensure that the applications their site can be adopted even by those without programming knowledge.  For example, a bookmark tool or a feeder should be click and go tools.  Users therefore need not do any complicated technical tweaks just to use the application of the Web 2.0 site. 

Lastly, a web 2.0 site should become a standalone platform and not dependent on the device of the user.  This means the utilities of the site should all be based on the web and will not need local installation to become useful.  Examples of these types of Web 2.0 tools are document collaboration sites. 

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