A project’s account management is a science that has four elements; one is profitability management which is the first and the most important element. This ensures that each of the sales representatives has a clear understanding about the management of profitability. The second element is the account relationship selection wherein the selection of relationship can either make or break an account’s profitability.

Relationship ranges from the partnerships within customers to the management of product flow. The art of selling relationship is to really have knowledge and understand where each of the relationship within a project will end up, and to guide in a systematic way each account into its most profitable buyer and supplier relationship. The third element is the path of product migration. The products and services of most companies are structured in such a way that the migration paths are clear and thus deepening the account relationship. Other companies are structured naturally which leads on one sale to another sale. The sales representative must work in a process that is well structured and not simply selling products in an unmanaged way.

The fourth and the final element is account planning. The objective of account planning is for the sales representatives wisely manage the decision making process of the account. The focus of an effective account plan is to position the account for stronger sales to continue. Account plans that are well conceived offers a basis for measuring the progress of the project, coaching, analyzing, and solving particular problems.


If you are pursuing a career on a non profit media publishing project management this is
great way to enhance your skills in management. Although nonprofit media publishing
cannot give you a rewarding salary compared to what private institutions can give you,
this can be a stepping stone to give you formal training and experience in project

You have to realize that nonprofit organization’s main objective is to actually support a
concern or public issue and not for any commercial or public interest. Involving in non
profit publishing media does not focus on monetary concerns or how to get lucrative
benefits for the organization.
Most of the nonprofit publications generally do not make money, contributors just get
paid at a minimum and some in fact give their services for free. They are normally run by
volunteers and others as paid positions. Project management in a non profit publishing
media is a fulfilling job. You can help non profit organizations in organizing and
managing the different projects.
You can help in and completing the tasks in a defined scope and budget constraint. The
job of the project manager is to see to it that objectives and goals of the project are met.
This also includes improvement of system and application to easily carry out the different
tasks in project management. This will also allow you to meet and work with people in
different departments. So take advantage if you have a job in a non profit publishing
media for it will give you experience and prepare you for other challenging tasks in the

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