Workflow automation allows companies to quickly respond to work process related critical situations. It is essential for managers to get accurate and timely information on matters that may impact on the company’s operation. Workflow automation can answer this need enabling managers to make timely business decisions or adjustments to the process. Workflow automation can also have a significant impact on the customer relations management of a company. Numerous inquiries and feedbacks can be answered quickly by appropriate departments. This will make the company customer-sensitive which could enhance customer satisfaction and loyalty.

The benefits of workflow automation are many. Most companies today are implementing workflow automation as a key mechanism to improve the business process and customer relations. Workflow automation can generate redundant business processes eliminating the need to repeat every business process. This will save time and could greatly improve company productivity. Another key benefit of workflow automation is the identification of critical work processes and tasks that need immediate response. A glitch in a single process can affect the whole operation and it would be best for managers to be alerted on these matters. In this way, timely corrective actions can be implemented immediately. Finally, workflow automation can provide useful sales leads because customer inquiries can be addressed quickly. Having numerous leads and responding quickly to those leads can improve profitability by encouraging more customers to patronize the company. Work flow automation also improves customer relations significantly because feedbacks from customers can be considered to improve the business process.

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