With the rise of Web 2.0 tools just like blog, podcast, social networks like MySpace, Friendster, microblogging such as Twitter and other user-producer sites like You Tube or Wikipedia, social media networking is becoming popular as the best marketing strategy. Imagine, with the help of these Web 2.0 sites, you would be able to reach out different users to come and pay your site a visit. But you need to play it right so that you would know if it is working well for your company.

Take blogging for instance. Blogging can be the start of your social media marketing. But if you have rich content, you are updating it regularly but do not have much of readership, then it’s becoming useless. You need to make people know about you and have them want to hear more from you.

In some cases social media sites such as MySpace may also be helpful to your marketing strategy. It can happen that you have about a hundred of networks but then your site is not clear on where you are leading them, then it becomes useless.

Many people prove that social media networking is the best web 2.0 strategy. They say that you can get the best visibility for using these new generation tool. But if you did not use them well, they may not the best marketing strategy after all. That is why constant monitoring as well as developing the technique is still required to maximize the use of social media networking.

There are hundreds of millions of existing websites today but not all can be considered as genuine Web 2.0 sites.  A web 2.0 site transcends the traditional orientation of a web page in providing content.  A traditional website delivers information to users in an almost one way manner.  One can imagine a vast book set on an electronic platform and deliver content as they appear on the site.  With a Web 2.0 site, the content jumps out of the screen and drags the reader to actively participate in creating the website.

This is the essence Web 2.0 where sites provide a platform for user’s active participation.  Tools and utilities are all web based, open source, scalable and can be accessed by users to make the online experience easier and more meaningful.  And probably the most important defining characteristic of a Web 2.0 site is the way content is structured and packaged.  Sites should primarily have user generated content that can be easily shared to others to qualify as Web 2.0.

The most popular and widely used Web 2.0 sites today are social networking, social bookmarking, and blogs.  The phenomenal success of these sites proves that Internet users are increasingly focusing their engagements through the use of Web 2.0.  Video and photo sharing sites are also the best example of Web 2.0.  These kinds of Web 2.0 sites contain web materials that are purely generated by users.  Video and photo sharing revolutionized the way people distribute media and information.  Web 2.0 sites therefore became the vehicles to popularize the new method of creation and distribution of social media. 

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