Have you heard about market intelligence? This is a new term to some but to those people who are into the Software as a Service (SaaS) business, they know well what market intelligence is. Market intelligence is the gathering of relevant information to a companys market. These data are then analyzed to make confident and accurate decisions to determine market penetration strategies, new development metrics, and market opportunities. Market intelligence, with the integration of SaaS, will result to these key benefits.

First, people are getting self-sufficient. This means that everything that you need is already on top of your desk, without really having to contact the companys IT department for support. Business users can then rely on these data in coming up with the best possible course of action to meet the needs of the business.

The second key benefit would be its cost, specifically on the use of human resources. Since market intelligence will automate the business and remove unnecessary work load, people will now get to work more on the real thing and focus on what needs to be done. Instead of doing redundant work, people are getting more productive, thus saving the companys valuable money.

Third, automating the processes done through market intelligence will make the job a lot easier, especially for marketers. Since the information at hand is already converted into something that they used to seeing, the time to generate reports will be lesser than expected. As a result, better marketing decisions are produced with higher competitive analyses in terms of quality. Truly, this will be a win-win situation for the company and its customers as well.

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