The leading social games publishers are all flocking in Google’s in-game advertising. Some even use social networks like MySpace and Facebook to publish their platforms. This way, Internet users can play with their social and real life friends whenever they want to get connected.
What are some of the benefits that marketers can enjoy when they employ Google in-game advertising? There are a lot of benefits.

Google in-game advertising has been proven effective because it can attract a great deal of audiences who are called casual gamers. Casual gamers are connected in various websites like social networking sites. These audiences are looking for entertainment and Google in-game advertising provides the entertainment they want. Based on records gathered by Playfish, there is an average of 35 minutes spent by every user per day in a single game alone. This in turn generates over one billion minutes of play time for one month.

Because of this, marketers take advantage of Google in-game advertising to get benefited as well. Such benefits that marketers will enjoy include:

1.    extended scope for your video ads wherein ads appear in between every game, after the game or at the start of the game
2.    in-game advertising also permits branding familiarity among the players and this branding can result in considerable increased number of customers
3.    in-game advertising is also an effective opportunity to attract customer sponsorships because you can go directly to the publishing partners who might want to do business with you via integrations
4.    a new generation of social gamer is booming in the market comprised of Internet users of different ages, background, demography, and interest. They are the perfect target for your in-game advertising because they could probably be a member of any social networking websites that allow information sharing

So, it is no longer a big surprise to know that there are many online marketers who resort to Google in-game advertising because of its wide scope and indispensable strategy for advertising.

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