Information Technology (IT) is the driving force that makes it easier for people to develop new ideas and trends that will eventually hit the market. Such examples include Apples iPOD, Sonys Play Station Portable (PSP) and Microsofts Personal Computer (PC). This has changed peoples lives dramatically as the demand for new breakthroughs in technology becomes a part of every day living, making life a lot simpler and more convenient.

The same thing happens with software applications: from an in-house software that can only be accessed on a single computer can now be accessed by a lot of users through the use of the internet. This has been made possible by the introduction of Software as a Service (SaaS), a delivery model that keeps on innovating as new demands and breakthroughs are being introduced on todays generation of software applications.

A lot of these changes have something to do with globalization. This does not only create grounds for new market opportunities, but also globalization has paved the way in developing stiff competitions between companies. This also resulted to the modernization of todays world, with the introduction of new ideas that can definitely make a mark in the IT industry. The growing dependence on companies to deliver state of the art SaaS solutions to obtain business objectives has increasingly dominated the software market. This responsibility has been brought about by the sudden changes in the demands of the public. Nowadays, business professionals are relying more on online services, thus creating a positive consumer experience. Thus, the SaaS generation is here to stay, hoping that someday everything can be done in just a mere push of a button.

 

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