Most often marketers would just pop up this question: What is the best web analytics tool in the market? Of course, the answer for this depends on what you want. There are some marketers that would want to have graphical displays while others would just like it without all these graphical displays. If you want to know the best web analytics tool then you just need to rank the requirements that you are looking for and make the decision from there.

Here are some requirements that you can check when looking for the best analytics tool.

1.    You need to check if the tool has marketing performance reporting. This should check how the server loads.
2.    Check if the tool offers you accurate information. There are web analytic tools that analyze and there are some that summarize. They say that those who analyze are more accurate. But right now there are tools that offer both.
3.    Check how the tool does the analysis. Will each campaign be tagged and reported against another campaign?
4.    Would the web analytics tool be easily integrated with other web marketing information systems? It is important that a web analytics tool has the capacity to export information form other sources that would create more accurate analysis.
5.    Is it user friendly?
6.    Can it easily be configured?
7.    How much would it cost?

These are just some of the factors that you need to consider when looking for the best web analytics tool for your company. Remember that this tool will help you improve your site so you might want to invest only with the best.

Depth / Page Views per Session are forms of web analytics metrics.  Depth specifically measures the quality of user engagement while onsite.  The depth of page views per session can provide valuable information on how the website is performing and how it captures the interest of users.  It can also be used as a metric for improving conversions of websites that sell products or services.

The depth or page views per session can be determined by counting the number visits of users on each page before they get out of the site.  By utilizing this web analytics measurement, webmasters will be able to determine specific behavior of users when they land on a particular website.  For example, users can hit the home page of site and after a few seconds or minutes will proceed to the product page.  Once on the product page, they could stay there for a few minutes then will hit the product details page.  After spending sometime on the page, users will either hit the purchase button or get out of the site completely.

This process shows how users spend their time on each page and what steps they took on every page visit.  By having these metrics, webmasters can determine how effective their homepage is or how compelling their sales pages are.  In cases where numerous visitors simply click out of the website after viewing a second layer page, then there must be a problem with that page.  In this case, webmasters will be able to address the problem and seek solutions on how to improve the depth of engagement for a particular page.

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