Google’s AdSense program publishers can show ads of advertisers, which are relevant to the content of the websites. This is what the visitors will see in the website if they click it.  The website owner chooses the words to target and using these words, the AdSense program determines the relevant pages to an ad. This refers to contextual advertising.

However, there are also the so-called AdWords image ads. These are not seen in search engines but only in websites that are using the AdSense system. These are published through the same contextual matching system but there are some differences.

The Difference when Using AdWords Image Ads

There are some differences in using AdWords image ads. First, website owners are allowed only one image per page compared to the up to four different text ads.  

Second, the publisher has to be manually switched by the publisher unlike text ads, which is the standard ad. This means that not every AdSense website can show image ads.

Third, there are some ad requirements which include the following:
1. Images must be in GIF, JPG or PNG format
2. No animated images are allowed
3. There is a specified AdWords image ads format
4. Images must reflect the words it is targeting. It must also be family safe.

A website owner who decides to use AdWords image ads must know how these work. He must be aware that a good image ad should attract attention. He must his exact target audience. This would aid the website owner in choosing the right designs for the AdWords Image ads.

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