Page tagging is a method used for web analytics that utilizes JavaScript technology.  Companies operating a commercial website can benefit from the advantages of page tagging.  It utilizes more sophisticated web monitoring tools that can provide a more robust and highly reliable web analytics solution.

One of the advantages of page tagging is it can be deployed by companies that do not have a server.  This is very ideal therefore for start-up or small enterprises that have fewer IT infrastructure and resources.  They can still perform reliable web analytics based on the engine used for page tagging.

Another advantage of page tagging is its ability to collect additional user information.  The JavaScript can be configured to capture relevant user data such as purchasing behavior, location, browser settings and resolution, and operating system.  The additional information collected can be used to create detailed profiles of web visitors.  This information can be used for designing web marketing strategies.

Through JavaScript page tagging, cookie management will be automated.  The engine will be the one managing the dispersal and assignment of cookies to web visitors.  In this way, there is no need to reconfigure the server for cookie management.  

With the development of web page caching facility of modern browsers, web analytics became more difficult.  However, JavaScript page tagging can overcome this difficulty because it can record every page visit once the website is loaded.  In this way, even if the page is cached by the browser, companies will be able to track their website’s performance.  

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