Getting people visit your websites do not mean that you are generating high conversion rates.  High conversion rates refer to turning your website visitors into customers.  All human beings are not identical and do not have the same objectives.  Some visit the website for product evaluation, find comments about the product, pricing or find out the nearest store close to their area.

Web analytics 2.0 is a tool that analyzes the qualitative and quantitative data from your website and the competition.  It aids management in continually improving the online experience of current and potential customers.  It is designed to translate the business desired outcomes whether online or offline.

In order to be successful in online marketing, companies should understand their customer’s needs and what they do online. Web analytics 2.0 enables management to measure customer’s experience on how they feel about the company, product, or brand; and how the company site meets clients and prospects needs.   It is in this way that management achieved a realistic value as to the number of visitors that went to their site with the goal of buying.

Web analytics 2.0 includes the analysis of determining the chances that a given customer will repurchase a product after having purchased your product or service in the past.  It is a tool that helps your company personalizes the site to customers who have repeatedly visit your website.  Web analytics 2.0, lets your company monitors the dollar volume of purchases made by individual customers or by specific groups of customers.  It also allows your company to observe the geographic regions from which the most and the least customers visit the site and purchase specific products, and predict which products customers are most and least likely to buy in the future.

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