In software development, there is a discipline that basically discusses and explains singleton.  Singleton is software engineering is the concept of limiting the fields or the activities therein in bounded number of occurrence. In web analytics, the word singleton is referring to the frequency of visits that a page has obtained.  

When a single page of the website has been viewed, that means the web page has gathered one singleton already.  However, when this term is used to refer to web analysis, the singleton is not an effective measurement of the web’s effectiveness in encouraging visitors to click on the page.  This is solely because of the attribute of having automated bots that are driven by malicious intent – like clicking on the page from time to time to indicate more clicks and traffic.  

Singleton has been used as a metric for the longest time.  There has been an issue raised like the presence of the bots and the inconsistency in properly determining the legality of the click that has been attained.  However, because there are no clear and more established standards regarding the singleton or any guideline that will qualify and disqualify the click (meaning the singleton), singleton has remained to this date one of the metrics used by most web analytics software makers.  

These days though, since there are newer web analytics software that are mushrooming bearing more advanced and highly efficient methods, little by little the problem and the issue that surrounds the singleton is given attention.  Sooner, the singleton issue shall vanish as the highly advanced web analytics software shall evolve.  

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