Landing page is a web page where people are brought into after clicking on a link, banner ad, pay-per-click ad, or some other means to arrive at your site. The best use of a landing page is not what it is, but what the landing page can do.
The best landing page should provide a customized sales pitch for the visitor. It is best to consider where the person has come from, and who they are. By providing your visitors with a good match on their search, the tendency of engaging with visitor goes up and your conversion rate as well.
Forward your visitors directly to your landing page, with a link on your home page site and other vital sections of your website. The best landing page is to be able to attract your visitor’s attention to avail of your offer. Making your home page of your site as your landing page, would not be a good idea as you wouldn’t want your visitors to find their way for themselves of what you want them exactly to do and that is to buy your product or service. Visitors do have the tendency to get bored and hit back button to move on to your competitor’s website.
Make the best landing page for your product or service by giving your visitors exactly what they are looking for and you can be assured that you will have a captive audience. Try to be careful of providing them with links or too many distractions, as you may likely lose them even before they read your entire message.