If you would ask CRM consultants, then this question, which is the best CRM tool, can be turned into “What does the client want anyway?” Of course if you would want to employ the best CRM tool then you need to first write down your goals why you want to get a CRM tool. There are so many companies out there who are giving great competition in the CRM tool world. And getting to the conclusion on which is the best relies on the main reason why you want to mobilize the customer interactions in your company.
Also, you need to remember that paying a CRM tool would become futile if you believe that your salesperson/customer service people will have hard time using the system. It is important that you start with a simple one then as the people get to master the system, then you become as complex as you want so that you would be able to meet all your goals. You can start with talking with your people so that you would be able to know their pulse. It is just but frustrating to have them attend the CRM tool training and buy a costly application just to overwhelm your organization with the complexity of the system.
So if you want to get the best CRM for your company, then you need make sure that by employing this system, you would be able to meet your goals. It is about these goals that is why you want to mobilize things in your company. Then you also need to make sure that you buy a system for your salespeople to use. They need to be considered as well in the decision.