Willingness-to-pay surveys are essential, because the financial feasibility of a mini-grid project depends largely on the ability of users to pay a tariff that generates enough revenue to cover the costs of operations, maintenance and repairs for the mini-grid system, the attractiveness and uniqueness of the idea, the relevance and credibility of the product concept and the willingness of potential customers to pay for the product are determined.

Want to check how your Willingness To Pay Processes are performing? You don’t know what you don’t know. Find out with our Willingness To Pay Self Assessment Toolkit: