Two Dutch consultants, one question, and 25 years of answers

The Art of Service began as an IT Service Management consultancy and training business in Queensland, Australia. Gerard and Ivanka had spent years as management consultants across Europe, North America, and Australasia, and they kept coming back to the same insight: the organisations that improved fastest were the ones that asked themselves the hardest questions.

So they started curating those questions, thousands of them, refined across hundreds of client engagements, and built them into self-assessment toolkits that any team could use without hiring a consultant. What started as a database of essential questions became the foundation for one of the world's largest libraries of compliance and operational excellence resources.

By 2009, the company had gone fully digital. Over the following decade, the catalogue grew to include certification courses, self-assessment guides, and a publishing operation that now spans over 1,500 titles across every major compliance and technology domain. In 2024, they began structuring 25 years of accumulated knowledge into an AI-powered compliance intelligence platform, turning expertise that once cost $300/hour into an accessible tool for $149/month.