The CAP Code (UK Code of Non-broadcast Advertising and Direct & Promotional Marketing), Edition 12
What is The CAP Code (UK Code of Non-broadcast Advertising and Direct & Promotional Marketing), Edition 12?
The UK's self-regulatory rule book for non-broadcast advertising, sales promotions and direct marketing, covering compliance, recognition, misleading advertising, harm and offence, children, privacy, political advertisements, promotional marketing, distance selling, data use, environmental claims, and detailed sector rules for health, weight control, financial products, food, gambling, lotteries, alcohol, motoring, employment, tobacco and e-cigarettes. It comprises 22 controls organised across 3 domains, and applies in the United Kingdom.
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The CAP Code (UK Code of Non-broadcast Advertising and Direct & Promotional Marketing), Edition 12, its 22 controls and every mapping into other standards are available over a REST endpoint and an MCP server, so an agent can read them directly. The free tier is 10 calls a day and needs no signup.
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