US FTC .com Disclosures (March 2013)
What is US FTC .com Disclosures (March 2013)?
FTC staff guidance on disclosures in online, mobile and social media advertising: the same law applies online, a disclosure cannot cure a false claim, required disclosures must be clear and conspicuous, and the factors that make them so (proximity, hyperlink labelling, prominence, distraction, repetition, matching the mode of the claim, plain language), including space-constrained ads and mobile screens. It comprises 14 controls organised across 2 domains, and applies in the United States.
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