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Direct Marketing Consent

What is Direct Marketing Consent?

The specific consent required before sending marketing communications to individuals, with varying requirements across different jurisdictions.

Privacy and Data Protection

Frameworks that govern direct marketing consent

GDPRView framework →ISO 27001:2022View framework →

What the standards actually require on direct marketing consent

Requirements naming direct marketing consent across 2 standards, quoted from the control text.

Competition and Consumer (Consumer Data Right) Rules 20201 control

For an accredited data recipient that collected data under a Part 4 request, the permitted uses and disclosures are: using the data to provide the requested goods or services within the data minimisation principle and a current use consent;

competition-and-consumer-consumer-data-right-rules-2020::7.5 · Rule 7.5: use and disclose CDR data only for permitted uses and disclosures →
Jamaica Data Protection Act 20201 control

Standard 1 per Section 19 + the Schedule of the Jamaica Data Protection Act 2020: Personal data shall be processed fairly + lawfully + transparently.

JM-DPA2020-Standard1-Fair-Lawful-Transparent-Sec19-Lawful-Basis-Consent-Contract-Legal-Vital-Public-Interest-Legitimate · Jamaica DPA 2020 Standard 1 - Fair + Lawful + Transparent Processing + Section 19 + Lawful Basis + Consent + Contract Performance + Legal Obligation + Vital Interests + Public Interest + Legitimate Interests + Privacy Notices →

Questions people ask about direct marketing consent

What is Direct Marketing Consent?
The specific consent required before sending marketing communications to individuals, with varying requirements across different jurisdictions.
Why is Direct Marketing Consent important for compliance?
Direct Marketing Consent is a key concept in Privacy and Data Protection. Understanding direct marketing consent helps organizations meet regulatory requirements, reduce risk, and demonstrate due diligence during audits. Our compliance platform maps 1,016 frameworks with 316K cross-framework control mappings.
Which compliance frameworks address Direct Marketing Consent?
Direct Marketing Consent appears in the requirement text of Competition and Consumer (Consumer Data Right) Rules 2020, Jamaica Data Protection Act 2020. Across these standards we have identified 2 controls that name it directly, each linked to the control text on the compliance platform.
Where can I learn more about Direct Marketing Consent?
Explore our compliance framework pages to see how direct marketing consent applies across different standards and regulations. Our implementation guides provide step-by-step guidance, and the compliance platform offers AI-powered analysis of how this concept maps across 1,016 frameworks.

See how Direct Marketing Consent applies across compliance frameworks

Our platform maps 1,016 frameworks with 316K cross-framework control mappings. Explore how this concept is addressed across standards.

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Written and maintained by Gerard Blokdyk, The Art of Service.