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Profiling

What is Profiling?

Any form of automated processing of personal data that evaluates certain personal aspects relating to a natural person, particularly to analyse or predict aspects concerning that person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location, or movements.

Privacy

Each of these is named in at least one of the same controls as profiling. The number is how many controls name both.

What the standards actually require on profiling

Requirements naming profiling across 6 standards, quoted from the control text.

GDPR5 controls

Do not subject a data subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, unless the decision is necessary for entering into or performing a cont...

GDPR-Art.22 · Automated individual decision-making, including profiling

Profiling that produces legal or similarly significant effects must be assessed, monitored, and accompanied by safeguards including consumer transparency and opt out.

TIPA-12 · Profiling with Significant Effects

Profiling in furtherance of decisions that produce legal or similarly significant effects (e.g., financial, housing, employment, healthcare, insurance, education) triggers opt-out rights and mandatory DPIA.

TDPSA-541-101-PROFILING · Profiling Producing Legal or Significant Effects

Provide consumer opt-out rights for: (a) processing personal data for targeted advertising, (b) sale of personal data (defined more narrowly than CCPA - exchange of personal data for monetary consideration), (c) profiling in furtherance of decisions that produ...

NDPA-3 · Opt-Out Rights for Targeted Advertising, Sale, and Profiling

Questions people ask about profiling

What is Profiling?
Any form of automated processing of personal data that evaluates certain personal aspects relating to a natural person, particularly to analyse or predict aspects concerning that person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location, or movements.
Why is Profiling important for compliance?
Profiling is a key concept in Privacy. Understanding profiling helps organizations meet regulatory requirements, reduce risk, and demonstrate due diligence during audits. Our compliance platform maps 686 frameworks with 311K cross-framework control mappings.
Which compliance frameworks address Profiling?
Profiling appears in the requirement text of Jamaica Data Protection Act 2020, GDPR, Kentucky Consumer Data Protection Act, Tennessee Information Protection Act (TIPA), Texas Data Privacy Act. Across these standards we have identified 31 controls that name it directly, each linked to the control text on the compliance platform.
Where can I learn more about Profiling?
Explore our compliance framework pages to see how profiling applies across different standards and regulations. Our implementation guides provide step-by-step guidance, and the compliance platform offers AI-powered analysis of how this concept maps across 686 frameworks.

See how Profiling applies across compliance frameworks

Our platform maps 686 frameworks with 311K cross-framework control mappings. Explore how this concept is addressed across standards.

Written and maintained by Gerard Blokdyk, The Art of Service.