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Profiling

What is Profiling?

Any form of automated processing of personal data that evaluates certain personal aspects relating to a natural person, particularly to analyse or predict aspects concerning that person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location, or movements.

Privacy

Each of these is named in at least one of the same controls as profiling. The number is how many controls name both.

What the standards actually require on profiling

Requirements naming profiling across 6 standards, quoted from the control text.

Decisions based solely on automated processing, including profiling, that produce an adverse legal effect or significantly affect the data subject are prohibited unless provided by law with appropriate safeguards and at least the right to human intervention by...

albania-law-no-124-2024-on-personal-data-protection::53 · Article 53: automated decisions and discriminatory profiling in law enforcement →

Data subjects may object where third parties' rights are not affected, the law allows it and the data are not public, of public interest or processing ordered by law;

ley-org-nica-de-protecci-n-de-datos-personales-lopdp::16 · Art. 16: objection, including to direct marketing and profiling, within 15 days →

A controller must not process a consumer's personal data for targeted advertising, sale or significant-effect profiling without consent where it has actual knowledge, or wilfully disregards, that the consumer is at least 13 and younger than 17 (paragraph (7) b...

new-jersey-data-privacy-act::56:8-166.12(a)(8) · Consent for targeted advertising, sale or significant profiling of teens aged 13 to 16 →

A consumer may opt out of processing for targeted advertising, for the sale of personal data (subject to the loyalty programme rule), or for profiling in furtherance of automated decisions producing legal or similarly significant effects.

vermont-data-privacy-and-online-surveillance-act::2415d-a5 · 9 V.S.A. § 2415d(a)(5) Right to opt out of targeted advertising, sale and significant automated profiling →

The data subject may object to decisions resulting from automated processing, including profiling, especially those with legal effect or adverse effect on them, unless the automated processing is agreed in their contract with the controller, required by other...

federal-decree-law-no-45-of-2021-on-the-protection-of-personal-data-uae-pdpl::18 · Article 18: automated decisions, including profiling →

Questions people ask about profiling

What is Profiling?
Any form of automated processing of personal data that evaluates certain personal aspects relating to a natural person, particularly to analyse or predict aspects concerning that person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location, or movements.
Why is Profiling important for compliance?
Profiling is a key concept in Privacy. Understanding profiling helps organizations meet regulatory requirements, reduce risk, and demonstrate due diligence during audits. Our compliance platform maps 1,016 frameworks with 316K cross-framework control mappings.
Which compliance frameworks address Profiling?
Profiling appears in the requirement text of Albania Law No. 124/2024 on Personal Data Protection, Jamaica Data Protection Act 2020, Ecuador Ley Orgánica de Protección de Datos Personales (LOPDP), New Jersey Data Privacy Act, Vermont Data Privacy and Online Surveillance Act. Across these standards we have identified 37 controls that name it directly, each linked to the control text on the compliance platform.
Where can I learn more about Profiling?
Explore our compliance framework pages to see how profiling applies across different standards and regulations. Our implementation guides provide step-by-step guidance, and the compliance platform offers AI-powered analysis of how this concept maps across 1,016 frameworks.

See how Profiling applies across compliance frameworks

Our platform maps 1,016 frameworks with 316K cross-framework control mappings. Explore how this concept is addressed across standards.

Written and maintained by Gerard Blokdyk, The Art of Service.